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吕镇老师介绍
吕镇博士目前在加拿大杰尔逊 (RYERSON UNIVERSITY) 饭店及旅游管理系任教。曾任西安交通大学校管理学院、旅游系首任主任，现为该系兼职教授。1995 年，他作为访问学者在 STRATHCLYDE 大学苏格兰酒店管理学院进修一年，主攻旅游规划及战略管理。他除了有广泛的国际教学及研究经验， 也有国际饭店业丰富的工作及咨询经验。他曾在国际连锁饭店，如喜来登，德尔塔工作过。
职业及教育背景
1983西安技术学院管理工程学士学位。
1986西安交通大学管理学院理学硕士学位。
1987-1988荷兰埃因霍芬科技大学管理学硕士
1988荷兰埃因霍芬科技大学人力资源系助理培训员，负责协助培训中国饭店经理。
1989-1991青岛饭店代理总经理。
1991获得西安交通大学和荷兰埃因霍芬科技大学联合培养的哲学博士头衔。
1991-1995任西安交通大学旅游管理系系主任。
1995-1996到Strathelyde大学苏格兰饭店学院作访问学者，从事发展中国家旅游与饭店管理的研究。
1997-1999，在多伦多Centennial学院旅游管理系国际教育部从事饭店管理的教学工作和国际学生的管理工作。
1999至今，加拿大杰尔逊大学旅游管理学院教授，从事饭店管理和战略管理的教学与科研工作，并担任杰尔逊大学旅游管理学院国际生源的规划与管理工作。
2000至今兼任西安交通大学管理学院博士生校外导师。
研究成果
1. 《国内游客对饭店服务质量评论的文本分析——以e龙网的网友评论为例》 吕镇《旅游学刊》2006.5（与朱峰合作）
2. The impact of Tourism on Local Rural Village: A Case Study on Shaanxi Lintong Xiahe Village in the proceedings of the 8th APTA Conference, 2002 (with Jie Li)
3. Challenges In Creating Tourism And Hospitality Management Educational Programmes In Developing Countries, in the proceedings of the 8th APTA Conference, 2002 (with Chandana Jayawardena)
4. On Tourist Festivals and Image Strategy of Tourist Special Events and Destinations, Journal of Commercial Economics and Management (China) No. 6. (1996)
5. How Can Hotels Drive to Information Highway, Hotel World (1996) No.2
6. Research on the Design of Tourism Festivals and Special Events, Journal of QingDao University, Vol. 10, No. 1. (1995)
7. The Field Study of Perceived Uncertainty and Strategic Behavior of Enterprises, Journal of Xi'an Jiaotong University, No. 5. (1994)
8. The Four Models of Chinese Enterprise Strategic Decision Processes, Proceedings of the First Youth Academic Conference of Chinese Science Association, Shaanxi Teachers University Printing House. (1993)
9. Organization and Perceived Uncertainty, Proceedings of National Young Scholars Conference of Management science and System Science, Vol.2, Hunan science and Technology printing House. (1993)
10. On Enterprise Inter Operating Mechanism and Transforming Objectives, Working Paper of Xi'an Jiaotong University, 93?406. (1993)
11. Introduction of the Company Business Strategy Game , Journal of Management Case Teaching Research (China), No.1 (1993)
12. Case Writing Processes in Chinese Firms ? Some Differences Comparing with Western Firms, Journal of Management Case Teaching Research (China) No.3. (1992)
会议论文
1. “The Management of Tourism Festival: A Case Study of Xi'an Ancient Art Festival" presented at the 1st Joint conference of Hong Kong Chinese University and Cornell University, Hong Kong (2001).
2. “Strategic Management in State-owned hotels in China” was presented at 2001 International CHRIE Conference.
3. “The Role of E-Purchasing on Organizational Change” presentation at 2002 CHRIE Conference.
4. “Use WebCT as an incentive tool to boost students’ participation in class” presentation at the 2002 May Faculty Conference.
科研项目：
Food Service World in Review sponsored by Food Consultants Society International. The research report was published by Food Consultants Society International: Food Service in Review 2001 FCSI, USA
职业及教育背景
1983西安技术学院管理工程学士学位。
1986西安交通大学管理学院理学硕士学位。
1987-1988荷兰埃因霍芬科技大学管理学硕士
1988荷兰埃因霍芬科技大学人力资源系助理培训员，负责协助培训中国饭店经理。
1989-1991青岛饭店代理总经理。
1991获得西安交通大学和荷兰埃因霍芬科技大学联合培养的哲学博士头衔。
1991-1995任西安交通大学旅游管理系系主任。
1995-1996到Strathelyde大学苏格兰饭店学院作访问学者，从事发展中国家旅游与饭店管理的研究。
1997-1999，在多伦多Centennial学院旅游管理系国际教育部从事饭店管理的教学工作和国际学生的管理工作。
1999至今，加拿大杰尔逊大学旅游管理学院教授，从事饭店管理和战略管理的教学与科研工作，并担任杰尔逊大学旅游管理学院国际生源的规划与管理工作。
2000至今兼任西安交通大学管理学院博士生校外导师。
研究成果
1. 《国内游客对饭店服务质量评论的文本分析——以e龙网的网友评论为例》 吕镇《旅游学刊》2006.5（与朱峰合作）
2. The impact of Tourism on Local Rural Village: A Case Study on Shaanxi Lintong Xiahe Village in the proceedings of the 8th APTA Conference, 2002 (with Jie Li)
3. Challenges In Creating Tourism And Hospitality Management Educational Programmes In Developing Countries, in the proceedings of the 8th APTA Conference, 2002 (with Chandana Jayawardena)
4. On Tourist Festivals and Image Strategy of Tourist Special Events and Destinations, Journal of Commercial Economics and Management (China) No. 6. (1996)
5. How Can Hotels Drive to Information Highway, Hotel World (1996) No.2
6. Research on the Design of Tourism Festivals and Special Events, Journal of QingDao University, Vol. 10, No. 1. (1995)
7. The Field Study of Perceived Uncertainty and Strategic Behavior of Enterprises, Journal of Xi'an Jiaotong University, No. 5. (1994)
8. The Four Models of Chinese Enterprise Strategic Decision Processes, Proceedings of the First Youth Academic Conference of Chinese Science Association, Shaanxi Teachers University Printing House. (1993)
9. Organization and Perceived Uncertainty, Proceedings of National Young Scholars Conference of Management science and System Science, Vol.2, Hunan science and Technology printing House. (1993)
10. On Enterprise Inter Operating Mechanism and Transforming Objectives, Working Paper of Xi'an Jiaotong University, 93?406. (1993)
11. Introduction of the Company Business Strategy Game , Journal of Management Case Teaching Research (China), No.1 (1993)
12. Case Writing Processes in Chinese Firms ? Some Differences Comparing with Western Firms, Journal of Management Case Teaching Research (China) No.3. (1992)
会议论文
1. “The Management of Tourism Festival: A Case Study of Xi'an Ancient Art Festival" presented at the 1st Joint conference of Hong Kong Chinese University and Cornell University, Hong Kong (2001).
2. “Strategic Management in State-owned hotels in China” was presented at 2001 International CHRIE Conference.
3. “The Role of E-Purchasing on Organizational Change” presentation at 2002 CHRIE Conference.
4. “Use WebCT as an incentive tool to boost students’ participation in class” presentation at the 2002 May Faculty Conference.
科研项目：
Food Service World in Review sponsored by Food Consultants Society International. The research report was published by Food Consultants Society International: Food Service in Review 2001 FCSI, USA
吕镇老师相关教学资源
- 山东大学威海分校教学资源
- 吕镇老师课程教学资源
