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杨光老师介绍
姓名:杨光
办公室电话:041184708391
电子邮箱地址:gyang@dlut.edu.cn
主要学历及工作经历:
EDUCATION (学历)
Harbin Institute of Technology, Harbin, HLJ, PR China (Bachelor of Management Engineering, 1988)
哈尔滨工业大学管理学院管理工程专业学士 (1984-1988)
Dongbei University of Finance and Economics, Dalian, LN, PR China (Master of Economics, 1991)
东北财经大学计划统计系工业经济专业硕士 (1988.9-1991.3)
Richard Ivey School of Business, University of Western Ontario, Ontario, Canada (Graduate course work, 1996-1997 Academic year)
加拿大西安大略大学商学院进修一年 (1996-1997)
Paul Merage School of Business, University of California, Irvine (Ph.D. in Management/Marketing, June 2003)
美国加州大学尔湾分校商学院2003年管理/市场营销专业博士(1997.9-2003.6)
WORK EXPERIENCE (工作经历)
纽约州立大学奥尼昂塔分校，助理教授，2003-2006
布莱恩特大学商学院市场营销系，助理教授，2006-2007
大连理工大学管理学院，副教授，2007-今
主要学术及社会兼职:
TEACHING EXPERIENCE （教学经历）
University Teaching （本科及研究生教学）:
Assistant Professor, Department of Marketing, Bryant University, courses taught: Marketing Policies and Problems, Business to Business Marketing, Since Fall 2006.
美国罗得岛布莱恩特大学商学院市场营销系助理教授 （2006-8－2007-3）
Attended Bryant University Faculty Development Seminar: Incorporating Fun and Humor into Learning: Innovative Teaching Strategies by Ramesh Mohan. Fall 2006
参加了教员进修讲座：将趣味和幽默溶入到学习中：创新教学策略
Assistant Professor, Division of Economics and Business, SUNY College at Oneonta. Courses taught: Fundamentals of Marketing; Marketing Research; Marketing Management; Advertising Management. (Fall 2003-Fall 2006).
美国纽约州立大学昂尼昂塔分校经济与商务系助理教授， 曾教授课程：市场营销基础， 市场调研， 市场营销管理， 广告管理， （2003－2006）
Instructor, International Marketing, Graduate Course, University of California, San Diego, Spring 2003
美国加州大学圣迭戈分校国际关系学院国际市场学讲师 (2003年春季学期)
Teaching Assistant for Professor Imran Currim, Marketing Management (Case teaching method for Fully Employed and Executive MBA), University of California, Irvine (1998-2001)
美国尔湾加大商学院学生助教, 市场营销管理, MBA及EMBA的案例教学(1998-2001)
Teaching Assistant for Professor Lisa Barron, Negotiation (Journals and Simulations for Fully Employed MBA), University of California, Irvine (2001-2002)
美国尔湾加大商学院学生助教, 谈判方法, 在职MBA (2001-2002)
Executive Education （经理教学）:
Mediated/negotiated and implemented an annual executive education program for China’s No. 1 automobile company First Auto Works (FAW, Changchun, Jilin Province) with the Graduate School of Management at the University of California, Irvine. FAW sends their executives to UC Irvine for training. Coordinated the progress of the executive education program for FAW; translated and adapted the teaching materials into Chinese; also acted as the real-time translator in class: bridging gaps between cultures.
协助谈判并实施了中美经理合作培训项目: 尔湾加大和长春一汽联合办学, 将一汽经理和经销商送到尔湾加大培训一周并参观底特律汽车城
UNIVERSITY SERVICES （学校服务）:
Established the Bryant University Badminton Club (BUBC) on Nov. 1st, 2006
创立布莱恩特大学羽毛球俱乐部 (2006.11.1)
Volunteered as a Judge for the Business 101 Marketing Plan Competition Nov. 15, 2006
志愿裁判: 市场营销计划大奖赛 (2006.11.15)
Volunteered for the Bryant University Open House Fall 2006
志愿者: 向潜在的新生市场介绍布莱恩特大学及市场营销专业
Volunteered for Open House for incoming students, answered questions, SUNY Oneonta.
志愿者: 向潜在的新生市场介绍纽约州立大学昂尼昂塔分校及市场营销专业
Volunteered in Phonathon, raised more than $200 for the Scholarship fund of the Division of Economics and Business, SUNY Oneonta.
志愿者: 向校友打电话为纽约州立大学筹集资金
SUNY College Committee on Academic Planning and Resource Allocation
纽约州立大学昂尼昂塔分校学术计划及资源分配委员会成员
Co-advisor: Marketing Club, AMA SUNY ONEONTA Chapter
美国市场学协会纽约州立大学昂尼昂塔分校学生分会指导员
OTHER RELEVANT WORK EXPERIENCE （其他工作经验）
东财毕业后就职中国轻工业品进出口总公司，后被派到中轻所属珠海恒信国际光学实业有限公司工作。一年半以后回到北京，供职于中国国际信托投资公司下属中美合资北京美登高食品有限公司, 后为北京市博纳敏智公司市场调研经理.
Sales and Marketing Manager, Beijing Meadow Gold Foods Co., Ltd., Beijing, China (1993-1996).
Sales Representative and Production Supervisor, Hanson International Optical Co., Ltd, Zhuhai, Guangdong, China (1991-1993).
AWARDS (奖励)
Fellowship, Graduate School of Management, University of California, Irvine
尔湾加大博士生奖学金（1997-2001）
AMA Doctoral Consortium Fellow, June 2001, University of Miami, Coral Gable, FL.
获选参加美国市场学协会最佳博士生2001年年会
PROFESSIONAL ASSOCIATIONS （专业协会）
Member, American Marketing Association, Since 1997
美国市场学协会成员 (1997-至今)
Member, The International Association of Conflict Management, Since 2004-2006
国际分歧管理协会成员 (2004-2006)
研究领域（研究课题）:
RESEARCH INTERESTS （科研方向）
Business to Business Buyer-Seller Negotiations
企业间商业谈判
Computer-mediated Communications
通过电脑的交流渠道
Personal Selling and Sales Management
人员销售和销售管理
Cross-Cultural Consumer Negotiation Behaviors
不同文化消费者谈判行为
International Marketing
国际市场学
DISSERTATION （博士论文）
The Impact of Computer-Mediated Communication on the Processes and Outcomes of Buyer-seller negotiations (Defended March 2003).
通过电脑的交流渠道对买卖双方谈判的过程及结果的影响 （2003年3月答辩通过）
指导硕、博士生研究方向:
企业间商业谈判策略
人员销售和销售管理
推销影响策略
客户价值
流通渠道
出版著作和论文:
PUBLICATIONS （已发表学术文章）
Yang, Guang, John Graham and Kam-hon Lee (2002) “Antecedents of Tension in International Marketing Negotiations,” AMA 2002 Winter Educators’ Conference Proceedings, Austin, Texas.
杨光， 格雷厄姆，和李 （2002）国际市场谈判过程中造成紧张气氛的因素，美国市场学协会2002年冬季会刊
Lee, Kam-hon, Guang Yang, and John Graham (2006), “Tension and Trust in International Business Negotiations: American Executives Negotiating with Chinese Executives,” Journal of International Business Studies. Volume 37, Issue 5, page 623
李，杨，和格雷厄姆 （2006）国际商业谈判中的紧张和信任：美方经理和中方经理的谈判， 国际商业研究学刊， 37册， 第5期， 623-641页
在读硕士、博士人数:
1
以上资料最后修改时间:
2007-6-12
办公室电话:041184708391
电子邮箱地址:gyang@dlut.edu.cn
主要学历及工作经历:
EDUCATION (学历)
Harbin Institute of Technology, Harbin, HLJ, PR China (Bachelor of Management Engineering, 1988)
哈尔滨工业大学管理学院管理工程专业学士 (1984-1988)
Dongbei University of Finance and Economics, Dalian, LN, PR China (Master of Economics, 1991)
东北财经大学计划统计系工业经济专业硕士 (1988.9-1991.3)
Richard Ivey School of Business, University of Western Ontario, Ontario, Canada (Graduate course work, 1996-1997 Academic year)
加拿大西安大略大学商学院进修一年 (1996-1997)
Paul Merage School of Business, University of California, Irvine (Ph.D. in Management/Marketing, June 2003)
美国加州大学尔湾分校商学院2003年管理/市场营销专业博士(1997.9-2003.6)
WORK EXPERIENCE (工作经历)
纽约州立大学奥尼昂塔分校，助理教授，2003-2006
布莱恩特大学商学院市场营销系，助理教授，2006-2007
大连理工大学管理学院，副教授，2007-今
主要学术及社会兼职:
TEACHING EXPERIENCE （教学经历）
University Teaching （本科及研究生教学）:
Assistant Professor, Department of Marketing, Bryant University, courses taught: Marketing Policies and Problems, Business to Business Marketing, Since Fall 2006.
美国罗得岛布莱恩特大学商学院市场营销系助理教授 （2006-8－2007-3）
Attended Bryant University Faculty Development Seminar: Incorporating Fun and Humor into Learning: Innovative Teaching Strategies by Ramesh Mohan. Fall 2006
参加了教员进修讲座：将趣味和幽默溶入到学习中：创新教学策略
Assistant Professor, Division of Economics and Business, SUNY College at Oneonta. Courses taught: Fundamentals of Marketing; Marketing Research; Marketing Management; Advertising Management. (Fall 2003-Fall 2006).
美国纽约州立大学昂尼昂塔分校经济与商务系助理教授， 曾教授课程：市场营销基础， 市场调研， 市场营销管理， 广告管理， （2003－2006）
Instructor, International Marketing, Graduate Course, University of California, San Diego, Spring 2003
美国加州大学圣迭戈分校国际关系学院国际市场学讲师 (2003年春季学期)
Teaching Assistant for Professor Imran Currim, Marketing Management (Case teaching method for Fully Employed and Executive MBA), University of California, Irvine (1998-2001)
美国尔湾加大商学院学生助教, 市场营销管理, MBA及EMBA的案例教学(1998-2001)
Teaching Assistant for Professor Lisa Barron, Negotiation (Journals and Simulations for Fully Employed MBA), University of California, Irvine (2001-2002)
美国尔湾加大商学院学生助教, 谈判方法, 在职MBA (2001-2002)
Executive Education （经理教学）:
Mediated/negotiated and implemented an annual executive education program for China’s No. 1 automobile company First Auto Works (FAW, Changchun, Jilin Province) with the Graduate School of Management at the University of California, Irvine. FAW sends their executives to UC Irvine for training. Coordinated the progress of the executive education program for FAW; translated and adapted the teaching materials into Chinese; also acted as the real-time translator in class: bridging gaps between cultures.
协助谈判并实施了中美经理合作培训项目: 尔湾加大和长春一汽联合办学, 将一汽经理和经销商送到尔湾加大培训一周并参观底特律汽车城
UNIVERSITY SERVICES （学校服务）:
Established the Bryant University Badminton Club (BUBC) on Nov. 1st, 2006
创立布莱恩特大学羽毛球俱乐部 (2006.11.1)
Volunteered as a Judge for the Business 101 Marketing Plan Competition Nov. 15, 2006
志愿裁判: 市场营销计划大奖赛 (2006.11.15)
Volunteered for the Bryant University Open House Fall 2006
志愿者: 向潜在的新生市场介绍布莱恩特大学及市场营销专业
Volunteered for Open House for incoming students, answered questions, SUNY Oneonta.
志愿者: 向潜在的新生市场介绍纽约州立大学昂尼昂塔分校及市场营销专业
Volunteered in Phonathon, raised more than $200 for the Scholarship fund of the Division of Economics and Business, SUNY Oneonta.
志愿者: 向校友打电话为纽约州立大学筹集资金
SUNY College Committee on Academic Planning and Resource Allocation
纽约州立大学昂尼昂塔分校学术计划及资源分配委员会成员
Co-advisor: Marketing Club, AMA SUNY ONEONTA Chapter
美国市场学协会纽约州立大学昂尼昂塔分校学生分会指导员
OTHER RELEVANT WORK EXPERIENCE （其他工作经验）
东财毕业后就职中国轻工业品进出口总公司，后被派到中轻所属珠海恒信国际光学实业有限公司工作。一年半以后回到北京，供职于中国国际信托投资公司下属中美合资北京美登高食品有限公司, 后为北京市博纳敏智公司市场调研经理.
Sales and Marketing Manager, Beijing Meadow Gold Foods Co., Ltd., Beijing, China (1993-1996).
Sales Representative and Production Supervisor, Hanson International Optical Co., Ltd, Zhuhai, Guangdong, China (1991-1993).
AWARDS (奖励)
Fellowship, Graduate School of Management, University of California, Irvine
尔湾加大博士生奖学金（1997-2001）
AMA Doctoral Consortium Fellow, June 2001, University of Miami, Coral Gable, FL.
获选参加美国市场学协会最佳博士生2001年年会
PROFESSIONAL ASSOCIATIONS （专业协会）
Member, American Marketing Association, Since 1997
美国市场学协会成员 (1997-至今)
Member, The International Association of Conflict Management, Since 2004-2006
国际分歧管理协会成员 (2004-2006)
研究领域（研究课题）:
RESEARCH INTERESTS （科研方向）
Business to Business Buyer-Seller Negotiations
企业间商业谈判
Computer-mediated Communications
通过电脑的交流渠道
Personal Selling and Sales Management
人员销售和销售管理
Cross-Cultural Consumer Negotiation Behaviors
不同文化消费者谈判行为
International Marketing
国际市场学
DISSERTATION （博士论文）
The Impact of Computer-Mediated Communication on the Processes and Outcomes of Buyer-seller negotiations (Defended March 2003).
通过电脑的交流渠道对买卖双方谈判的过程及结果的影响 （2003年3月答辩通过）
指导硕、博士生研究方向:
企业间商业谈判策略
人员销售和销售管理
推销影响策略
客户价值
流通渠道
出版著作和论文:
PUBLICATIONS （已发表学术文章）
Yang, Guang, John Graham and Kam-hon Lee (2002) “Antecedents of Tension in International Marketing Negotiations,” AMA 2002 Winter Educators’ Conference Proceedings, Austin, Texas.
杨光， 格雷厄姆，和李 （2002）国际市场谈判过程中造成紧张气氛的因素，美国市场学协会2002年冬季会刊
Lee, Kam-hon, Guang Yang, and John Graham (2006), “Tension and Trust in International Business Negotiations: American Executives Negotiating with Chinese Executives,” Journal of International Business Studies. Volume 37, Issue 5, page 623
李，杨，和格雷厄姆 （2006）国际商业谈判中的紧张和信任：美方经理和中方经理的谈判， 国际商业研究学刊， 37册， 第5期， 623-641页
在读硕士、博士人数:
1
以上资料最后修改时间:
2007-6-12
杨光老师相关教学资源
